I partner with startups, mission-driven organizations, and high-growth brands to build visual identities and systems that actually move business metrics, not just look good. I lead creative teams through collaborative, strategic, and impact‑driven work.

My approach: deeply understand user and business goals, translate insights into thoughtful design systems, mentor team members to develop their voice, and make sure every deliverable feels purposeful.

I’m energized by team-first environments, big challenges, and aligning visuals with strategy. Let’s connect if you're looking for a creative leader who builds design systems, inspires teams, and delivers measurable results.

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Get in touch

hello@heatherfranzman.com