I partner with startups, mission-driven organizations, and high-growth brands to build visual identities and systems that actually move business metrics, not just look good. I lead creative teams through collaborative, strategic, and impact‑driven work.
My approach: deeply understand user and business goals, translate insights into thoughtful design systems, mentor team members to develop their voice, and make sure every deliverable feels purposeful.
I’m energized by team-first environments, big challenges, and aligning visuals with strategy. Let’s connect if you're looking for a creative leader who builds design systems, inspires teams, and delivers measurable results.
Previously
Twin Health, MediaRadar, BillionToOne, Intelligo, Here.io, Nodal, Vault Health, Vettery, MealPal, Birthright Israel, Daily Mail
Get in touch
hello@heatherfranzman.com