Frens is a social app designed to spark genuine friendships through real-time, location-based connections. Users check in to their current location, browse others nearby who have done the same, and connect instantly—no swiping, no pressure. In a space crowded with dating apps, Frens set out to be the approachable, friendly alternative for meeting new people.

I partnered with the founding team to define the brand’s positioning, target audience, and tone of voice. From there, I developed a visual identity that felt playful, modern, and warm—capturing the spirit of spontaneous connection. My work included brand strategy, logo design, web and product mockups, and a full suite of marketing and social media assets to support launch and growth.