Nodal Health
Nodal is a modern platform that connects intended parents with surrogates—reimagining the surrogacy process with transparency, accessibility, and human connection at its core. By replacing the high costs and gatekeeping of traditional agencies with a streamlined, app-like experience, Nodal empowers both parties to find the right match and build families with greater ease and autonomy.
As Nodal’s founding and lead designer, I led the development of their brand from the ground up—defining the brand strategy, designing the visual identity, and creating a warm, modern website that reflects their mission. I also shaped their marketing and social media presence, managed day-to-day design operations, directed a lifestyle photo shoot, designed event materials for multiple trade shows, and collaborated with a video agency to bring their first animated explainer to life.
Designed Nodal’s first website and digital brand experience from the ground up, creating a warm, modern look for a brand-new company entering the surrogacy space. The site helped introduce Nodal’s mission, build trust with new audiences, and create a more engaging path for intended parents and surrogates to learn more.
Website Design
Created Nodal’s original brand photography to establish the company’s first visual world and bring warmth, humanity, and trust to the brand. I managed the shoot from start to finish, including location scouting, model casting, and photographer coordination, ensuring every image reflected the emotional heart of the brand.
Brand Photography
Led the development of Nodal’s first brand video, helping translate a new and complex offering into a clear, engaging story. After interviewing 10 agencies worldwide, I partnered with Vidico in Australia to create a polished animated explainer that introduced the brand and helped audiences better understand the platform.
Brand Video
Designed Nodal’s first social media presence, building a visual system that made the brand feel approachable and educational. The content helped increase engagement by turning complex surrogacy topics into clear, human-centered visuals that supported awareness and community-building.
Social Media
Designed event materials that brought Nodal’s brand to life in person and helped establish credibility as a new company in the fertility space. For the ASRM conference in California, I partnered with an LA-based agency on the booth build, creating an engaging branded experience across physical touchpoints.