Twin Health
Twin Health is a precision health company focused on reversing chronic metabolic conditions such as type 2 diabetes, obesity, and hypertension. By combining AI-driven “digital twin” technology with continuous health data and clinical care, Twin creates highly personalized programs that adapt to each individual’s biology. The result is sustainable lifestyle change, improved metabolic health, and, for many participants, reduced reliance on medication.
At Twin Health, I turned marketing strategy into power design for member experience. This includes creating strategic designs for social campaigns, emails, sales sheets, and web experiences built to increase sign-ups boost engagement, and expand brand awareness.
I design social media content that brings the brand’s mission to life in a clear, engaging, and visually consistent way. My work focuses on creating thoughtful assets that support education, awareness, and growth across channels while increasing engagement through audience growth and click-throughs via each social media channel.
Social media design
I create sales materials that help communicate complex ideas in a clear, compelling, and visually polished way. My work includes tear sheets, campaign assets, and presentation decks that support the sales team with on-brand storytelling, strong visual hierarchy, and messaging that feels easy to understand and act on.
Sales collateral
I design ad creative to drive user sign-ups and program enrollment, translating complex health outcomes into clear, compelling visuals that moved audiences from awareness to action.
Boosted and organic ads
I design campaign work that tells a clear story across every channel. A recent project includes a webinar hosted by a Twin Health member. Assets included a landing page, digital screen, email design, paid ads, and social media.