Nodal is a modern platform that connects intended parents with surrogates—reimagining the surrogacy process with transparency, accessibility, and human connection at its core. By replacing the high costs and gatekeeping of traditional agencies with a streamlined, app-like experience, Nodal empowers both parties to find the right match and build families with greater ease and autonomy.

As Nodal’s founding and lead designer, I led the development of their brand from the ground up—defining the brand strategy, designing the visual identity, and creating a warm, modern website that reflects their mission. I also shaped their marketing and social media presence, managed day-to-day design operations, directed a lifestyle photo shoot, designed event materials for multiple trade shows, and collaborated with a video agency to bring their first animated explainer to life.